It’s hard to find a more Japanese piece of clothing than the yukata, the lightweight kimono worn in the summer. Over on the other side of the Pacific, there are few more iconic symbols of American fashion than blue jeans. So what happens when you put the two together?
You get the denim yukata.
Not only is the denim yukata an unorthodox garment, it was born from an unlikely partnership. Sure, you’d expect denim clothes from American jeans company Lee, but how exactly did Tsukada Nojo, a chain of izakaya restaurants in Japan, decide to get into the fashion business?
Whatever the impetus, the two companies’ have teamed up to produce the two products seen here, the denim mini yukata and denim samue.
While traditional yukata are available in both men’s and women’s designs, the denim mini yukata is just for ladies.
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