Lingerie retailer catering to flat-chested girls inundated with orders within hours of opening

“Why should only big-breasted girls get all the fun of lingerie shopping?” is apparently the question that led Japanese fashion school student Gomi Hayakawa to design and sell these stylish lingerie sets, tailor-made for flat chested girls, under the brand name of “Feast.”

Now, I understand that, in English, “flat-chested” has mildly derogatory connotations (imagine how a guy would react if you described him as having “micro junk” or something), but trust me, in this case I’m literally just directly translating. Japanese has so many words for varying sizes, textures and shapes of breasts your head will spin.

When one is able to describe breasts in one word with the same amount of detail a sommelier might describe the varying flavor notes of a particularly complex wine, well then, it’s no wonder Japan has a bit of a breast-loving reputation.

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Anyway, it turns out Hayakawa’s designs are answering a serious market need, as small-chested ladies from Japan over hustled to the home page to place their orders, totally overwhelming Hayakawa and her small staff within hours of the shop going online.

Hayakawa, a mere Freshman at her fashion school, no doubt expected her lingerie sets to hold little more than niche appeal, as she has announced she’ll be running out of supplies after one more round of orders. But, Japan being a capitalist nation, we can imagine she’ll find some way to boost supply if demand keeps rolling in.

It’s nice that, here in boob-obsessed Japan, the (not as plentiful as you think) small-busted ladies now have a tailor-made product to help them feel sexy in their nightwear too. Just remember to be careful about who you wear it around, girls.

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Hayakawa doesn’t  accommodate shipping to foreign countries, but we do, so if you want to get your hands on the whimsically-named “Fairy Feather” or “Angelic Wing” sets, you can check if they’re still available here.

Fill out this form and see if we can help you.

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