Tag Archives: gouk

The fall collection of Niitu is jaw-dropping amazing.

Changes are big that you’ve never heard of the name Niitu (pronounced Nitsu), well that’s about to change, because this young fashion brand has just released their 2016-2017 Fall/Winter collection and we love it!

Founded in 2012 by two brothers, they started selling their clothes on Flea markets

Laying the groundwork to achieve brand recognition, they started opening temporarily shops in various department stores and designers fairs basically to promote their brand.

Once they opened their Web shop they realized that their hard work had paid off and they could put all their effort in designing and creating clothes.

Niitu shares some style elements with established brands Gouk and Gomme who also get their inspiration from Japanese traditional clothes, but has it own recognizable style and can surely keep their own place in the Japanese fashion world.






You won’t find these clothes yet on their shop site, but what’s left of the spring/summer collection is also quite amazing…


¥ 18,000


¥ 16,000


¥ 24,000
¥ 29,000

Gouk, Gomme and of course Yohji Yamamoto have created this unique Japanese look, lots of black and gray, asymmetry and long tops, Niitu may call itself a proud addition to this group.

Let us know what you think and don’t hesitate to ask whatever you want to know!

niitu webshop

niitu home

Tomoko Hirano JWS






Gouk, truly original, affordable Japanese fashion.

We like to introduce some “minor” Japanese fashion brands, minor as in world wide, but here in Japan these brands can count on a huge following. All these brands are designed and produced in japan. Japan fashion isn’t just Yohji Yamamoto, Rei, Kenzo and Miyake…check out what these lesser well known brands have to offer…often for a fraction of the price of the big designer goods.

8,500 yen..yes that’s not even $80,-

We kick off with Gouk,by designer Takeshi Kunimoto a young brand with a big fan base. Their design is truly Japanese, you can often find small design hints from Japanese traditional wear like kimono and yukata, but it’s so easy to combine with other more orthodox fashion garments like a business suit, a pair of faded jeans etc etc.

Yes you can find a limited amount of Gouk products in the USA, but folks from other countries and from the USA will have so much more fun and choice checking the Japanese sites.
Check for more https://search-voi.0101.co.jp/voi/freeword/?store=&q=gouk