We like to introduce some “minor” Japanese fashion brands, minor as in world wide, but here in Japan these brands can count on a huge following. All these brands are designed and produced in japan. Japan fashion isn’t just Yohji Yamamoto, Rei, Kenzo and Miyake…check out what these lesser well known brands have to offer…often for a fraction of the price of the big designer goods.
We kick off with Gouk,by designer Takeshi Kunimoto a young brand with a big fan base. Their design is truly Japanese, you can often find small design hints from Japanese traditional wear like kimono and yukata, but it’s so easy to combine with other more orthodox fashion garments like a business suit, a pair of faded jeans etc etc.
Yes you can find a limited amount of Gouk products in the USA, but folks from other countries and from the USA will have so much more fun and choice checking the Japanese sites.
Check for more https://search-voi.0101.co.jp/voi/freeword/?store=&q=gouk