Tag Archives: Wacoal

This Mother’s Day, give Mom some panties

When you were a kid, your mom bought your underwear for you, but are you comfortable returning the favor?

Japan celebrates Mother’s Day on the same day as the U.S. does, which this year will be May 14. With just a few weeks left between now and then, loving children are thinking about what to get mom as a present, and one company has a very…unusual suggestion.

While carnations are associated with Mother’s Day in other countries as well, the connection is iron-clad in Japan. So for those who haven’t gotten a gift for Mom yet, Kyoto-based Wacoal suggests these.

Elegantly and individually wrapped, what mother wouldn’t be deeply touched to receive these from her son or daughter? Actually, that’s not a rhetorical question, and the answer is “Any mom who doesn’t want her kids buying panties for her.”

See, Wacoal isn’t a florist. It’s a lingerie maker (the same one that recently polled women about their “showdown lingerie”). So while those may look like carnations, they’re actually carefully rolled, folded, and packaged panties.

Officially called the “Pants Flower” series, some solace can be taken in that Wacoal chose a decidedly conservative, non-sexy design for the lineup. If you absolutely feel the need to give your mom some intimate apparel as a present, well, this is probably the most appropriate style to go with.

▼ Although things are going to get awkward if she stops to read the packaging, which has “UNDERWEAR is LOVELETTER” written across it.

Aside from folding the panties to resemble carnations, the fabric is actually colored with dye extracted from the traditional Mother’s Day flowers, adding just a tiny bit of logic to this rather unorthodox gift idea.

The Pants Flowers series is priced at 1,296 yen (US$11.70) a pair, meaning that even if you baffle your mom with your present selection, you at least might be able to impress her with your frugality. All three colors can be ordered here directly from Wacoal, in medium or large sizes (apparently the company is confident your mom isn’t svelte enough for a small).

Source: Wacoal press release

copied and pasted (by an unfireable employee) from sora24.

 

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